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Definition persona
Etymology
Borrowed from Latin pers?na (“mask; character”), of uncertain origin. Possibly from person? (“to sound through”); or from Ancient Greek ???????? (prós?pon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”); or from Etruscan ????? (?ersu). Doublet of person and parson.
Noun
persona (plural personas or personae or personæ)
- A social role.
- A character played by an actor.
- (psychology) The mask or appearance one presents to the world.
- (marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
Results 446 Words with the letters PERSONA
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